Using Pinterest For Your Wedding Flowers: Turning Inspiration Into Reality!

Image by Hannah Brooke Photography: Floral installation by Dittany Entwined including hand painted paintings. 

As couples getting married and wedding florists, we all talk about wanting Pinterest-worthy wedding flowers. Using Pinterest for your wedding flowers is an amazing starting point when deciding what style and vibe you want for your own wedding day, and it’s a source of endless inspiration. However, knowing how to use it properly is key to not getting overwhelmed by the unachievable, the AI-generated and the mismatch between Pinterest and reality. My couples and I always use Pinterest at the beginning of our floral journey together, but perhaps not in the way you’re expecting - I’m going to tell you exactly how to use this pretty platform to help build out the floral design of your dreams.

Image by Francesca Bravo Photography: All white Bridal Bouquet. 

Pinterest-Worthy: What Do We Mean?

What do we really mean when we say we want Pinterest-worthy wedding flowers? For me, it’s all about the feeling - the feeling of being so wow’ed by what you are seeing that you almost can’t imagine how it was done, whether that’s a jaw-droppingly beautiful bouquet or an awe-inspiring abundant arch. I see Pinterest wedding flowers as a cyclical journey, much like the life of a flower: the idea (the seed) starts here and begins to grow, nurtured into a proposal which evolves into a digital sketch and finally blooms into the physical design on the wedding day. Then come the photographs of the art, which go back into Pinterest to pollinate and inspire new couples. 

For this reason, Pinterest-worthy flowers are irreplicable. Your wedding flowers should always be original and authentic, never a copy of something you’ve seen online. I will never do the same wedding twice, simply because I will never see the same couple with the same venue and the same brief twice. Pinterest is for inspiration, not imitation. This all starts with coming to me with trust, bringing your ideas and allowing me to develop them into a wedding floral design that is uniquely yours. So, how do we use Pinterest together to collate your ideas?

Using Pinterest For Your Wedding Flowers: Little Inspirations

Using Pinterest for your wedding flowers is like picking wildflowers for an organic bouquet - we collect single stems of our most favourite or eye-catching varieties, and bring them together into something that is not yet refined or curated but has the potential to be. I usually ask my couples to bring me a Pinterest board so I can get a feel for their ideas, and at first glance they can appear to be full of mismatching ideas, thrown haphazardly together. However, on closer inspection I am able to pick out exactly what you’re trying to tell me. There may be an image that shows a beautiful colour palette, the shape of an aisle, the way texture has been used or one showing the size and scale of an arrangement. Your own unique design will be pulled together using fragments of these images, ultimately creating something that can be shared again on Pinterest to provide future inspiration.

Image by Hannah Brooke Photography: Tablescape floral installation 

Turning Pinterest Images Into a Proposal

When talking to my couples I know how to get the information I need to turn those Pinterest inspiration images into an aesthetic or feeling, a bigger picture. Using Pinterest for your wedding flowers is just the beginning, as I will then consider each detail within a whole flowing design. Your Proposal Of Dreams (read more about what’s included here) takes all your ideas and refines them into something authentic and original, giving you the confidence that you really can have something that has never been done in quite that way before, something that will really look incredible and feel perfect for you.

Amalgamating and refining your Pinterest ideas on your own is really difficult, simply because you don’t have the experience of knowing what’s possible or what can practically work within a space. Just as most people wouldn’t try to cut their own hair or wire their own house, you should work with a professional wedding florist for your big day flowers. 

Image by Mark Bamforth Film and Photography 

Wedding Florists vs Flower Shops vs Wedding Stylists

Choosing a designer that specialises in wedding flowers is going to incur a higher cost than opting for a flower shop or stylist who also offers flowers. If your budget allows, I highly recommend working with a dedicated wedding florist. You’ll find more time, effort and attention is put into the overall look and feel of your floral design, using those Pinterest images to develop something original, high quality and long lasting, as opposed to working from a colour palette or package offer.

Image by Emma Ryan Photographer: Natural just grown here staircase floral installation 

Using Pinterest For Your Wedding Flowers: The Downsides

It is so important to remember that Pinterest is one big highlight reel of people showing their best work, often the fullest, most abundant arrangements or impressively sized designs. This is difficult for you as a couple because there is no price tag next to it, and it can be very difficult to know what is possible or achievable for your own budget. I get asked a lot about what size things will end up being, because photos can distort things to look much larger than in reality. There is also a minefield of AI-generated inspiration out there that is impractical, unethical or would simply require a staggering floral budget. 

I help you translate Pinterest into reality, and I do this by creating a detailed proposal in the first instance, having at least one site visit and one final details meeting before ordering your flowers - this helps me ensure we go through every image together so I know exactly what you do and don’t like, and I know exactly how it’s going to look inside your venue.

Choosing a florist who is going to help you in using Pinterest for your wedding flowers and make your dream a reality is so important. A deep understanding of practical mechanics and flower choices is a big part of turning Pinterest into reality, and I pride myself on having a range of flower suppliers to choose from for your wedding day. I select my flower supplier based on availability, price and quality, and can’t and won’t ever do things ‘on the cheap’ because I simply can’t achieve the same look. All of these things are important in ensuring your design also stays alive, along with the way the flowers are conditioned before arrival on your big day - my couples will always have vibrant, fresh flowers to take home at the end of the night because I make sure of it. In 

There’s a lot of time, skill and understanding of flowers that goes into making sure your Pinterest board becomes a better-than-you-dreamed reality. To begin using Pinterest for your wedding flowers, here are some blogs that may help you:

See if ‘just grown here’ flowers are your style.

Explore how your wedding venue influences your wedding flowers.

Browse some of my previous couples’ floral designs.

Finally, get in touch if you’d like to start designing for 2025.

Image by Lauren Braithwaite Photography: An Intimate dining experience