The Dittany Blog

The latest floral events and weddings I’ve created along with floral musings, floral announcements, floral events and basically all things flowers from Yorkshire.

Nicola Robson Nicola Robson

How Much Do Wedding Flowers Cost With Dittany Entwined?

How much do wedding flowers cost? A complex question to answer as a floral designer passionate about unique bespoke floral design. In this blog we delve in to pricing and how we work providing some clarity on the subject.

Full floral tablescape ready for the wedding reception. Alfresco dinning

Image by Lauri b film and photography: Floral Tablescape

Pricing can be a delicate topic within the wedding industry, with rumours about the so-called ‘wedding tax’ rife in 2024. If you are planning your wedding you’re probably wondering how much wedding flowers cost, and the answer really is as long as a flower stem - it varies hugely between florists. Every wedding I flower is designed and therefore quoted bespoke, so I’d love to plant the seeds of expectation in this Dittany Entwined pricing guide.

There is a particular myth about wedding suppliers in general that is unfortunately perpetuated by the media, some industry parties, and probably your well-meaning family members who married 20 years ago! We are told that wedding flowers cost more simply because they are for a wedding, and I want to start by addressing this fiction - and explain why it’s not the case.

 
Wedding reception flowers with luxury roses, peonies and candles

Image by Mark Bamforth Photography : Wedding flower centerpiece

Going to a floristry shop and purchasing a bouquet and buttonholes is a very different concept to floral event design. Creating your bespoke floral artwork for your wedding is akin to balancing nature with sculpture, style with sentiment, and playful flair with seasonality, availability and your budget. We have to work within specific time frames and around other elements of production, such as staging, lighting, marquee structures and so on, and there is a significant amount of prep time involved before the wedding day itself. 

Ensuring that everything is possible, safe, and fulfils your beautiful brief is top priority, and involves skill that is honed over many years. Not to mention the sourcing of freelance florists to help me install your fabulous florals on the day, the equipment we need to bring, and any styling elements being provided such as candles and vases. All of this means that not only is it impossible to charge the same as a shop that simply provides (rather than instals) your flowers, it is also very hard to charge specific prices for specific items.

luxury wedding flowers. Floral arch

Image by Mark Bamforth Photography Floral arch and intimate wedding breakfast.

I completely understand that it’s difficult to know how much wedding flowers cost without being presented with a price list. I’m always happy to have very open discussions with my couples around their budget, and how we can interplay it with their specific wishes and desires for their wedding day florals. 

We can talk about rough pricing of minimum amounts for example items, however I don’t find price lists for bespoke items helpful as they can be misleading. This is especially true when it comes to installations (think florals hanging from ceilings, freestanding archways etc) and set up and clear down charges, because there are so many specific components involved. To help, my lookbook showcases different weddings with different budgets to help you visualise what varying price points can achieve. Get in touch and I’ll send you my lookbook to pore over.

Image by Francesca Bravo photography: Modern white bridal bouquet

There are always ways to adapt your florals to your budget. For example, if you are dreaming of a showstopping floral arch there are levels we can work towards - a full, bouncy installation vs a slightly smaller, lighter version with more foliage and less stems. You’ll find more examples below as a visual representation of how the seemingly same thing can be a different price.


The Floral Arch:

When designing a floral arch we can create on a spectrum of fullness, from a frothy asymmetric cloud of blooms to a complete, bountiful sculpture that hides all the underlying structure. The digital images below show the difference in the overall look, and to further tweak the cost we can alter the flower:foliage ratio.

The Ceremony Installation:

As you can see from the digital sketches below, floral artwork for your wedding ceremony can vary hugely. What you choose will be dictated by your budget but also your personal style. Some couples like decadent displays and secret gardens surrounding them, while others prefer a more understated flow of florals for the ‘I do’s. 

Hanging Installations:

Finally, many couples ask me about a hanging installation for their wedding. I’ve put together these digital sketches to show how these can vary in price too, not only in size but in abundance. Foliage-based hanging sculptures are beautiful and can feel very natural, and if we add frothy florals we can turn them into real focal centrepieces that draw the eye in a room.

 

Many florists do have a minimum spend, myself included. It may sound silly, but this actually benefits you! Not only does it start an open discussion about budget from the start, it also allows me to run my floristry business in a way that gets you the best possible results. I don’t want a ‘conveyor belt’ of weddings throughout the year that all look and feel the same. I want to be able to give my full energy and undivided attention to each wedding, while still balancing my family life with my two young children.

Image by Sam Sparks Photography: Floral Arch

My current minimum spend as of June 2024 is £4500 for local weddings, and £8000 for those further afield. I have been able to build the reputation I have become known for by upholding this minimum spend approach, and I simply cannot offer an exclusive service with experiential bespoke florals for less. My couples value the luxurious little details, immersive floral artwork, and the importance of a custom design that is totally tailored to them



You can read all about my ‘Proposal of Dreams’ for more insight into the consultation and design process, and see how I entwine sentiment with style in your wedding flowers. If you’d like to discover more about how much your wedding flowers might cost the Dittany Entwined way, contact me to start the exciting process of designing together.

Staircase flowers at Thicket Priory

Image by Emma Ryan Photographer: Floral installation on the beautiful staircase at Thicket Priory.

Every great design begins with and even better story!
— Lorinda Mamo
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