Floral Installations for Businesses: Bespoke Brand Blooms
Image by Emma Raye Photography. A bespoke hanging floral Installation for the bar at White Syke Fields wedding venue.
As a business planning your next client event, product launch, in-house session or brand activation, you’ll be seeking unique style, on-brand design and a true transformation for your space, shop or studio. There’s no better way to make a memorable first impression for your clients than with bespoke, imaginative floral installations - from inviting entrance arches and enticing window displays, to picture-perfect photo backdrops and long-lasting feature walls. Find out more about my floral installations for businesses, and how the sky's the petal-filled limit.
Image by Emma Shaw Photography : Place setting for intimate dinner at Prestwold Hall
Why do we need floral installations for businesses?
Floral installations for businesses are an organic, crowd pleasing way to transform a space and enhance an experience. You might choose them because you want something different, playful and immersive for your event or just to make an area feel on-brand. I value experiential design as much as you do, and florals really add to this by activating a multitude of senses and drawing people into your world.
You can read all about the power of the senses in my blog on Floral Alchemy.
So much more than table arrangements for a corporate event, my floral installations are about elevating a room and inviting your clients, customers or guests into your wonderland. A great example of an experience-led brand is Jo Malone, which exudes quiet luxury at every turn - from the way the perfume is boxed to their in-store hand massages, and you’ll notice the decor and styling is seamlessly designed to match. Adding appropriate florals gives it a living dimension, and people always love to stop and smell the roses.
How does it work?
There is no one-size-fits-all, cookie cutter process when it comes to floral installations for businesses, and I work with every brand on an individual basis. You’ll never find my designs copied or imitated from Pinterest, and my floral ethos of remaining creative, playful and emanating a just-grown-here look remains throughout my wedding florals and brand blooms. My approach is people-centred, and I love to collaborate with brands who value the artistic process.
Different brand clients have different approaches, with some having a very clear vision for what they’d like and others requiring more design development. Whichever way you want to work, we’ll begin with a chat so I can understand what the installation means for your brand, what it will be used for, how long it needs to stay looking its best, and what the space is like. This means I can bring my extensive knowledge of which flowers to use to create the ambience you’re looking for, and send a visual aid along with my quote for you to imagine how the proposed finished design will look. If necessary, I will perform a site visit so I can accurately show you what will work within your space.
Image by Charlotte Nelson Photography Dried Flower Arrangements perfect for giving a natural organic feel to a photographers studio.
Whether you’re looking for something one-off like a shop front that will remain in place for a few weeks or months, a long-standing recurring arrangement such as a quarterly event, or a mobile floral design you can move around your studio, I will adapt my design to your needs. For floral installations for businesses that need to last a long time, dried or artificial florals are the perfect medium to work in. I have a brilliant artificial flower wholesaler that provides realistic, high quality faux stems with which I can create designs that look close to the real thing.
The design, specific installations and florals used will depend on your requirements, and are tailored for your brand’s vibe, colour palette and tone.
Image by Charlotte Nelson Photography : Yorkshire photography studio babys breath hanging installation
Real Floral Installations for Brands
I have worked with Charlotte Nelson, an editorial photographer who specialises in Vogue-worthy weddings and motherhood and newborn shoots. Her photography studio was in need of a floral installation to match her high end editing style, so we developed two beautiful concepts to enhance her small but perfectly formed space.
The first design I worked on for Charlotte was a set of mobile floor meadows, in a neutral colour palette to match the muted, elegant tones of her brand. She chose the colours and a few specific focal flowers she loved, and we spent time talking about her photography style and the vibe she wanted for the studio. It was important that the finished product had an organic, living feel but needed to last for a long time and withstand being moved around, so I used pampas grass and other dried varieties to achieve it.
Charlotte eventually decided it was time to swap out the mobile meadows for a different kind of installation in her studio, and this time wanted something that looked as though it was growing from the ceiling. In a small space, raising floral installations up can enhance the area without taking up valuable floor real estate. This time I created a deep, textured cloud of gypsophila in one of the ceiling corners, considering the shaping and lighting and how it would look in photos. It could have just as easily been featured at a wedding as in Charlotte’s studio, which was perfect for her brand and the luxury feel of the space.
I also recently worked on a floral installation alongside Aston Martin who were launching their new car model, and so the brief was creative florals to match their classy, tasteful offering. It’s amazing what different colour palettes, stem choices, groupings and shapes can do to transform a space, and knowing which to use for various brands is the key to a successful finished product.
Brand and product launches, no matter how big or small, are available on a bespoke basis from Dittany Entwined. Whatever your event or need, we can design a floral installation that will wow your clients and enhance your brand. Just get in touch to find out more.
Image by Safrina Smith Photography: An Intimate dining experience
“Floral design is more than just arranging flowers; it’s about crafting an environment that tells a story, enhances your brand, and leaves a lasting impression. By intertwining creativity with nature, we help you showcase your work in a way that captivates and connects with your audience, making every experience unforgettable.”
